Design in Different Context – Food Tourism

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Brian Lo

 

Food and the practice of eating is obviously an essential aspect or component of human being survival, and for the majority of the general public within the world food has became a fundamental part of daily routine; it is a human necessity (Henderson 2014, Henderson 2015). Therefore, food cultures and practices have obtained extensive attentions in these recent years. There are various functions or activities could be performed and accomplished by food, not just only satisfying the human’s physical and physiological needs. As a result of the social, economical and cultural of food, it is finally gaining the recognition as it deserved (Hall, Sharples, Mitchell, Macionis, & Cambourne 2004, Henderson 2015). Many studies and research have evidenced that there is an intensive bonding between food and tourism. Other than that, food has become one of the most significant subjects in the media. For instance, magazine; Cuisine, Australian Gourmet Traveller, or Food & Travel; radio shows, television shows; Master Chief; or event documentary (Hall, Sharples, Mitchell, Macionis, & Cambourne 2004), assist to create awareness and enhance the relationship or connection within food and tourism. Phillips L. (2006) has described how “food has been mobilized as commodity in global production and trade system, and also governed through global institutions” in his Annual Review; “Food and Globalization”.

Food would also be one of the important elements that assist to shape today’s Singapore identity. Singapore contains its own unique and defining features, in 1819, Stamford Raffles stated that Singapore became a trading post from the British East India Company (Henderson 2014), which was remarkable turning points that determine the food culture of Singapore. The early arrivals with diverse backgrounds such as Chinese, Malaysian, Indian, and multi-diversity, arrived into Singapore with their own cuisine in the 1965 when it became an independent republic. This influence could force the perspective on food to be an invaluable design that represents the food industry of Singapore.

The unique food culture design of Singapore has been converted into an international business. The practice of food in Singapore becomes the tourism resource and the new identity of the nation. Furthermore, food could also be a design that allow and encourage tourists to obtain more understanding about cultures and history (Henderson 2015) and this is the reason why “eating is often a major determinant of tourist satisfaction” (Kivela and Crotts, 2006).  Moreover, food is actually a form of storytelling, it assists to narrate, the cultural history, rituals, or even practices from different perspective, this meant that the tourists could physical experience and understand of another culture by experiencing their cuisines.

By using one of the iconic dishes; chicken rice, in Singapore as an example, this cuisine has already turned into a heritage or even a work of art that encourages individuals to understand Singaporean way of living and their essential part to the nations. Design might not be physical; it could appear in different forms.

 

 

References:

Björk, P. 2016, ‘Local food: a source for destination attraction’, International Journal of Contemporary Hospitality Management, vol. 28, no. 1, pp. 117-194.

Hall, C.M., Sharples, L., Mitchell, R., Macionis, N. & Cambourne, B. 2004, Food tourism around the world, Routledge, NY.

Henderson, J.C. 2014, ‘Food and culture: in search of a Singapore cuisine’, Emerald Group Publishing Limited, vol. 116, no. 6, pp. 904-917.

Henderson, J.C. 2015, ‘Food as a tourism resource: a view from Singapore’, Routledge, vol. 29, no. 3, pp. 69-74.

Kivela, J. and Crotts, J. 2006, “Tourism and gastronomy: gastronomy’s influence on how tourists experience a destination”, Journal of Hospitality and Tourism, vol. 3 no. 30, pp. 354-377.

Phillips, L. 2006, “Food and Globalisation”, Annual Review of Anthropology, vol. 35, pp. 35-57.

 

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